BBC Sport panel discussion...

...encouraging more women to get involved in football.

On Wednesday 3rd June, Jacqui Oatley held a panel discussion at the National Football Museum, Manchester. Guests included: Anna Kessel (Guardian Sports Writer), Liz Ellen (Head of Sports Law), Justine Mitchell (Dundee United Director), Rachel Brown-Finnis (Ex-England Goalkeeper), Katie Brazier (FA Head of Women's Leagues), and Sylvia Gore (Ex-England International).

Oatley began the discussion around the recent FIFA headline, with President Sepp Blatter confirming his resignation on Tuesday. The self-proclaimed "Godfather of women's football" could not have picked a better week to steal the headlines away from the upcoming FIFA Women's World Cup in Canada. In the same week, the Football Association's only female board member, Heather Rabbatts, has withdrawn from her position on FIFA's anti-racism and discrimination taskforce. Rabbatts stated: 

"Like many in the game, I find it unacceptable that so little has been done to reform FIFA..........My commitment to challenging discrimination across the game remains undiminished and I will continue to work with the FA and other international partners on this fundamental issue in our game."

If the world governing body of football are not doing enough to enforce changes and lead by example in tackling discrimination, then the organisations, leagues and clubs underneath them will get away with having a similar attitude. This eventually filters through down to the grassroots level and continues to be an ongoing, unsolved issue.

Rachel Brown-Finnis discussed with the panel the need for more education in order to make a change into people's attitudes toward discrimination in the game: "A lot of people working in football at higher board levels, are of a more advanced age, been in the same role or club for many years and are typically male. Discrimination seems to be rooted into clubs and appears to be a generational thing, which doesn't excuse their behaviour, but there has clearly been a lack of education over the years about the changes in football and in society." 

Banter
A new problem word in modern football seems to be "banter". A word that has almost excused this old fashioned approach and behaviour in regards to discrimination across the game. Anna Kessel, Co-Founder of Women In Football, said: "Everyone likes a laugh and a joke and I think most women who go into the football industry like that too and enjoy that environment and special team atmosphere. But it's when that banter is translating into barriers in your career, threatening your career progression and affecting your ability to do your job, that's when it's an issue."

Kessel also spoke about WIF's recent campaign which revealed that 61 reports of sexism in the football workplace were recorded in the last year. 23% of these were matchday incidents and 20% were in the actual workplace. Reports included that of the abuse directed towards Chelsea FC Doctor-Eva Carneiro. 

At least twice this season, video footage and news reports have indicated the astonishing levels of sexist abuse aimed at Carneiro. As Kessel rightly pointed out, Eva Carneiro is a fully qualified member of the Chelsea medical team and this type of abuse would be unacceptable and rare in a hospital or a surgery environment, yet in the world of football, it seems to be shrugged off as 'banter'.

Janie Frampton, owner of Sports Officials Consultancy Ltd, was also present in the audience at the panel discussion. Frampton has been an active referee for 26 years and was the former head of referee development. She explained the barriers women face when starting out in the football industry: 

"Do women come into football feeling safe, knowing that if an issue arose, they know it will be dealt with? Well, not really, not until recently. If you love football, you come into it knowing it is going to be tough, but don't let them beat you."  She later added: "The types of chants I use to hear were deemed OK, but it's not OK if you're the one on the receiving end. Banter stops when it becomes offensive. And until we get more women in the decision making roles, where other women will feel safer to report any barriers, then that will be the difficulty with trying to move on."

Pathways
Alongside creating a safe and welcoming culture, football needs clearer pathways for women. Oatley spoke of her own personal difficulties getting involved in football and how there was never a clear route or anybody to guide her. Dundee United Director, Justine Mitchell, said that like most businesses, it's hard for women to get onto boards. Speaking from her own experience, she suggested that education needs to start young, to try and get girls interested in football, playing at an early age and developing a passion for the sport or a local club. Mitchell proposed that clubs could create more volunteer roles and community schemes to get women involved, so that the can learn that there are lots of different positions available in the industry. Mitchell later said: "We don't push ourselves enough and we are too content. People like ourselves here today should be acting as ambassadors, making and grabbing the opportunities, letting women know they can get to this level."
justice gets

Troy Townsend, Education and Development Manager at Kick It Out, ran six regional events in 2012 across the country, with only 9% of the participants being female. Speaking from the audience, he told the panel: "I was shocked as I have never really seen the divide before, I've always looked at the game as equal."  As a result, KIO formed a 'Raise Your Game' event, solely for women in football, being mentored by other women. The first of which was held at Manchester City's Etihad Stadium in 2014 and the second was held this year at West Ham's Upton Park. Townsend explained: "Young women trying to get into the industry find it difficult and don't know who to turn to or seek the right kind of advice to help them on the ladder. Everyone needs a helping hand and the right kind of role models."

Education
Overall, the panel discussion highlighted some key improvements needed across the football industry. The main area certainly is to educate, not only young children coming into the game, but also the people already involved, from the highest ranks filtering down. This is not only limited to sexist abuse, but to all forms of abuse. Society is already proving that the outdated behaviour and criminal actions of people like Sepp Blatter, can only go unnoticed for so long, until justice gets served. Football is the world's biggest sport and impacts millions of people every day. With the right role models and structures in place, football has the power to make a difference in people's lives for good.

With the Canada 2015 looking to be the biggest and most record breaking Women's World Cup to date, women's football is rapidly becoming more globally recognised and participation levels are continuously increasing. The future certainly is bright!

(The full BBC 5Live podcast can be found here)

This is our game too...

For the first time in 22 years, EA Sports have introduced women into their popular FIFA video game, FIFA 16. There will be 12 international women's teams featured in the game, including: Australia, Brazil, Canada, China PR, England, France, Germany, Italy, Mexico, Spain, Sweden and USA.

A new edition of the game has been released annually since 1993, with the most recent edition (FIFA 15), including over 16,000 male players from across the world. By the time of the new release, there will have been six FIFA Women's World Cups. The first WWC was in 1991, with only 12 international teams entering the group stages. This figure has doubled and now sees 24 teams attending the 2015 WWC in Canada.

With the recent bribery scandal hitting FIFA this month, it is refreshing to see some positive news with the upcoming game release. USA international, Alex Morgan, is one of the many players who have worked alongside EA to assist with player animations. Morgan said: "It is such an honour for women's players and our team to be included in FIFA 16. I always wondered what it would be like to see our team in the game and it is very cool to now know that is a reality."

England and Manchester City Captain, Steph Houghton, also spoke of her delight to be involved: "The whole team are thrilled to be included in EA Sports FIFA 16. It is a really exciting year for women's football, with the forthcoming World Cup and to find out we will be included in FIFA for the first time is a special feeling."

The game will make history and will be another important step into fighting back against the stereotype and discrimination that surrounds women in sport. Houghton further added: "To be one of the first female players included in the game is something we will always be able to look back on and be proud of. Hopefully it will help raise the profile of the women's game even further."

Since the news was released last week, predictably there has been a mixture of response. Mostly positive comments have arisen, because let's face it, there are NO negatives as a result of including women into the video game. By far, the best reply on social media so far has to be Niamh Caoimhe's:

Overall, not only will this be a huge step for women's football, but it will also be a big step for the video game industry. An industry which has always significantly underrepresented female characters in mainstream games. UKIE (UK Interactive Entertainment) published survey results in 2014 indicating that 42% of UK gamers are female. In the same year, FIFA 15 was the highest selling video game. Even outside of the UK, a large percentage of gamers are still going to be female, which leads you to wonder why video game industries are not doing more to appeal to the wider market.

With that being said, EA Sports are certainly setting an example, especially with the upcoming Women's World Cup. Hopefully, by the time France 2019 WWC comes around, we will see more players and domestic teams featured in the highly popular game.

Male by default...

...the issue with club merchandise and its male dominated marketing.

Having just had a shower, I dry myself in my Arsenal towel, then head to the kitchen to make a cup of tea in my favourite Arsenal mug. My Arsenal blanket is on the sofa, ready for when I cosy in to watch a film later on, a film which I'll select from my Arsenal DVD wallet. I'm not one to usually buy club related items, I think it's just easier for my friends and family when it comes to buying presents for me, that I happen to support one of the countries biggest teams with a wide range merchandise available.

From alarm clocks to curtains, bottle openers to oven gloves, football clubs stick their logo on any item possible. Merchandise is a major income stream for clubs at any level, with high street shops and online stores selling fashion, homeware and equipment branded with club logos.

Due to the rising cost of club merchandise, I stopped buying replica football shirts years ago, £50 just isn't affordable anymore for many supporters. I find myself waiting until the end of a season to venture into the jungle that is the clearance section of Sports Direct. Dreading the crowds but excited at the prospect of finding a bargain, even if it means searching hundreds of racks to do so.

With online shopping being more popular than ever, there has been a new wave of fashion wear become available from football clubs in the last decade, with shirts, suits and coats to name a few. Unsurprisingly, these online stores (as with the sport itself), are male dominated by default. Although most clubs have a 'ladies' department, there are a limited range of items available, many of which are pink and purple. We all know women make up a large percentage of football supporters across the globe, with participation levels in women's football also increasingly growing. But why are football clubs still failing to relate to a massive section of their fanbase?

Chelsea FC for instance, have nightwear and underwear sections for men and women. However, there is a noticeable difference between the pictures for men's boxers and women's lingerie. With the latter being displayed by a half naked model.

I'm also unclear as to why Tottenham have lacy thong and bra sets, I'm sure very few women want to unwrap that present on their birthday or wedding anniversary.

Aside from Arsenal, who have one picture of Rachel Yankey and Danielle Carter in club hoodies, I couldn't find any pictures of players from Premier League clubs promoting any clothing in the womens range. Manchester City, Chelsea, Liverpool, Everton, Aston Villa and Sunderland all have mens and womens teams in the top flights of English football. Most clubs follow the same website format, with one page dedicated to women and one page to girls. As opposed to multiple pages for men and boys of all ages. Even on the page for Arsenal 'girls', there is a picture of two boys. I understand that at the end of the day, it boils down to income for these football clubs, whatever they can get away with selling, they will. I just find it disheartening that in the most popular and progressive sport in the world, there is still obvious sexism from the grassroots to professional playing levels and boardrooms to merchandising. 

Personally, I think the online stores should be all inclusive, no gender-specific sections. Training gear, replica kits, fashion items, should all be offered in mens and womens sizes, on the same pages. All it would take is for some extra titles to be added to the drop down menu under the 'size' option. Junior clothing can be categorized into age ranges, rather then exclude young girls to the limited pink variations. Women's football is fighting for media coverage enough as it is, so the more we see or hear about it, the more it will grow. If that means England Captain-Steph Houghton, wearing a Manchester City hoodie posing with Sergio Aguero. Or top England goalscorer-Kelly Smith, sat in a onesie alongside Oliver Giroud. These players become more known, they become a household name. If football wants to be truly inclusive "for all", then it needs to portray that in all areas.

Below are some examples of the websites and menus I've come across, which are generally the same for most clubs:

Football Blogging Awards 2014

Support @ShesOnTheBall by voting in the best #female category, see the link below:

Publicity stunts in the wrong direction...

Article originally wrote for http://www.footballbloggingawards.co.uk/

Early in August, it was briefly reported in the media that Italian Serie A side, Sampdoria FC, had replaced their matchday ball boys with 'ball women'. Club president, Massimo Ferrero, initiated the move in an attempt to combat sexism within the game. 

The new 'ball women' were introduced during Sampdoria's pre-season friendly win against German Bundesliga side, Eintracht Frankfurt. The club, like most other clubs currently do, had been using young boys from the city or the local academy on match days to retrieve balls. 

Sampdoria's club website stated: "Massimo Ferrero wants to be a promoter of positive messages, of fair play, sport and social sensitivity."

Ferrero took over ownership of the club this summer and has already expressed his determination to take the team into European qualification, saying he would do "anything and everything" to get them there. Which begs me to ask the question: Is this all just a publicity stunt?

Let's not forget the Clermont Foot media shock which saw Helena Costa become the first female to coach a professional men's side in France, only to be replaced by Corinne Diacre shortly after quitting her role. Many said the original appointment of Costa was a publicity stunt, whether it was or not, the club certainly got the attention from the football world.

More evidence in the sports media becomes apparent of how women have been used for the wrong reasons, in order to gain public attention. For example, in 2013, thirty models were selected to join a team of 160 ball boys at The Mutua Madrid Open. More recently, English newspaper The Sun, which is renowned for intensive football coverage, fail to relate to their female audience. They run a fantasy football league in which one prize is a date with a page 3 model.

Overall, I can slightly understand Ferrero's intention to reduce sexism within an Italian league which is never far from controversy. It is great to see more women getting involved in football, no doubt about it. But for young girls in Italy, seeing 'ball women' at these matches, might have a negative influence. From a wider angle, it comes across that women are only there to be a pretty face on the sidelines of a male dominated sport. The club does not have a women's side, let alone junior girls' teams, so unless they are also part of Ferrero's longer term plans, it goes to show that the new 'ball woman' incentive is merely a gimmick. 

All about Jazz...

This year we have seen stories about Helena Costa, Corinne Diacre and more recently, Shelley Kerr. All who have been appointed to coach professional men's team and have hit the media headlines with mixed reactions. Of course, there is no reason why women and men shouldn't be allowed to coach teams of opposite genders, in fact there is no reason they shouldn't be able play together. Yet, still we see women being overlooked in all areas of football, even if their CV is full to the brim of the appropriate qualifications.

So isn't it refreshing when people like Jazz Hervin come along? You may not recognise that name, it hasn't quite made the back pages of the national newspapers or the scrolling news feed on Sky Sports just yet.  But at only 19 years of age, Hervin is certainly on target to be one of England's most promising and successful coaches. Even some of the world's finest and most experienced coaches didn't start their managerial careers until their playing careers had ended, so she is well ahead of the mark.

Hervin has been a part of the Football Futures Leadership Programme for three and a half years and has attended all leadership camps from County and Regional through to National Levels. In 2011, she began volunteering and coaching at a grassroots club with an U8’s team. She spent a year picking up cones and watching other coaches, whilst also completing her FA Level 1 coaching and FA Youth Award Module 1 courses. 

From there, she spent the next couple of years devoting her time to coaching multiple teams of boys and girls, of varied ages at her club. Hervin attended FA National Leadership Camps and completed further coaching badges and modules along the way. 

She was selected to be a part of the National Coach Scholarship Programme and represent The FA at The National Coaches Academy at Loughborough University. Towards the end of 2013, she was offered a position on The FA National Game Youth Council for the second year running, as Head of Administration, where she is part of the senior management team, a mentor and the lead on a national research project. Around this time, she was also appointed as the ISFA (Independant Schools Football Association) England Women’s U18 Squad Head Coach on a one year deal, at only 18 years of age herself. 

Hervin has a real passion for coaching and assisting others, she says: "I currently coach many grassroots level teams, in both school and club settings, two academy teams and the ISFA England Women’s U16 Squad. As well as coaching, I enjoy helping others, so I mentor other coaches within my local area and across the south west region."

This year, Hervin was appointed as an FA National Coach Development Programme Mentor, where she presents at CPD events for coaches. She adds: "My duty requires me to support and deliver best practice, high quality coaching sessions to the candidates on the national programme."

Inspire Football recently held a National Coaching Conference, in which she attended as a special guest and they highlighted Hervin as 1 of 10 top young coaches from across England. Hervin expressed her delight: "Inspire Football have also chosen myself as the coach, within England, whose coaching journey they wish to support, follow and share with others on a international level, to continue my dream of inspiring others the best I can."

Hervin has a busy year ahead: "I have been asked to deliver coaching workshops at two major conferences within England, run by Kick It Out. This will be one conference in 2014, at a women's only event. And the other in 2015, at a national event, bringing the best of the best within football in England, together on one day." She has recently been chosen by The FA to travel to South Korea this month, to deliver both theory workshops and practical coaching sessions as part of an International Programme run by the UN. On top of that she has a UEFA B license course to look forward too.

Her latest appointement has been as Head Coach of the Stoke Gabriel Senior Men's First Team, who are competing in the South West Peninsula Football League, Premier Division. Hervin tells us that in the history of the South West Peninsula Football League, no team has ever had a female coach.

Hervin expresses her ambition in this latest role: "As a 19 year old girl, coaching a senior men's team, I hope that this will be another opportunity for me to inspire as many women and young people to challenge themselves and break the mould of what is seen as the 'norm'. As well as develop the belief from more people within the game, that women and young people can achieve what they set out to."

With an abundance of awards and qualifications to her name and many more to come, there are already so many chapters in Hervin's coaching career, her passion and drive are so admirable at such a young age. She is unique and ambitious, which hopefully will be acknowledged throughout her future career.

It is great to see women making incredible achievements in the modern world of football, especially when they make headline news for the right reasons. But we also need to remember, that football begins at the grassroots level. If we can change the culture of football, erase the stereotypes and relay the message that football IS for all, then hopefully more young girls like Jazz Hervin can achieve anything.